
How to care for your high-end watch: an essential guide to preserving its value and accuracy
A high-end watch is not just a tool for measuring time, but a work of art that reflects elegance, precision, and tradition. Whether it's a Rolex, Cartier, Patek Philippe, or any other renowned brand, these watches are not only an investment in style, but also in value. Their meticulous design, noble materials like stainless steel or platinum, and their watchmaking heritage make them true icons of luxury. But for this investment to retain its value, proper care is essential.
In this guide, we'll tell you how to keep your high-end watch in perfect condition and ensure its flawless performance for generations.
1. Avoid bumps and falls
Although high-end watches are designed with durable materials and precision technology, a strong impact can damage the internal mechanism. Whenever you engage in physical activity, contact sports, or manual labor, it's best to remove your watch to protect it. Storing it in its original case or a specialized box also helps prevent accidents.

2. Keep it away from magnetic fields
Magnetic fields present in electronic devices (such as speakers, laptops, or magnets) can interfere with your watch's movement and impair its accuracy. Avoid placing it on electronic equipment and check if your model has anti-magnetic protection.
3. Protect the crystal: even more so if it is sapphire
Watches with sapphire crystal offer superior scratch resistance, as this material is extremely hard and durable. However, that doesn't mean it's unbreakable. Avoid direct impacts and abrasive surfaces. Caring for the crystal is not only key to the watch's aesthetics, but also to maintaining clear dial visibility.
4. Regular cleaning with suitable products
Sweat, dust, and debris can accumulate on the case, crown, and strap. Use a soft, dry cloth for a quick wipe, and if necessary, apply warm water and mild soap (only if the model is water-resistant). For water-resistant watches, make sure the crown is securely closed before wetting it. Dry the piece completely after each cleaning.
5. Know your water resistance well
Not all watches are water-resistant. There are key differences between splash-resistant watches and those that can be submerged for swimming or diving. Always check your watch's manual or engraving to find out its exact level of protection. Some watches, even if they are water-resistant, should not be used in hot or salt water without proper rinsing.
6. Periodic reviews and professional maintenance
Like any precision mechanism, a watch requires regular servicing. In general, a full service is recommended every three to five years, depending on usage. If it's automatic, you can use a winder to keep it moving when not in use. Always visit a service center authorized by the brand to preserve the watch's value.
7. Safe and proper storage
Store your watch in a dry place, away from direct sunlight. Extreme temperatures can affect both the movement and the straps, especially if they're made of leather. Invest in a good watch box if you have several, or keep the original case.
8. At La Fontaine, we take care of your investment
At La Fontaine, we not only help you find the perfect watch for you, but we also advise you on its maintenance and upkeep. Whether you need a service, a professional restoration, or are looking for a new model to add to your collection, our team is ready to assist you with personalized attention.
We offer a carefully curated selection of modern, cutting-edge watches, stainless steel timepieces, and iconic pieces like Patek Philippe men's watches, backed by international brands and the expertise of our team.
A legacy that transcends time
A high-end watch is much more than an accessory. It's an object steeped in history, elegance, and precision. With proper care, it will retain not only its economic value but also its symbolic power. At La Fontaine, we understand that connection and are here to help you preserve it.
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